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BlackMen Digital Profile: DJ Self The Prince of NY

Friday 24th, October 2014

DJ Self

The Prince of NY


The DJ life is not easy, but it is certainly an entertaining one. You travel the world rockin’ parties, you get to work with la crème de la crème in the music industry, and some DJs even manage to get their own radio/TV slots. Since 1996, DJ Self has been grinding working on his own success story. And thus far, he has garnered all of the successes that comes with the role of a premier DJ—so much so that he’s even been coined “The Prince of NY.”


Born and raised in the Fort Greene area of Brooklyn, NY, during Hip-Hop’s “Golden Era,” Self was struck with a love for the music and culture that surrounded him. Deciding that DJing was the career path for him, Self made it his mission to take it all the way to the top—and so he did.


Self rose quickly in the game going from spinning the wheels of steel at nightclubs and events, creating mixtapes, and landing himself on radio. He has also been deemed one of three top-rated DJs in New York City. Using his notoriety to his advantage, Self co-founded his own crew of DJs called “Da Union,” consisting of some of the country’s sickest DJs. At one point, there wasn’t a night in NYC when Self or any member of Da Union wasn’t playing at one of the hottest nightclubs in the city. Their crew has DJs that not only specialize in Hip-Hop music, but also in Reggae, R&B and Pop music.


Over the years Self has developed as a DJ, honing in on his skill and mastering it. He is highly regarded as a true Master of Ceremony. He’s taken the party to the next level in clubs and venues world wide including appearances in Berlin, London, Germany, Tokyo, Mexico, Caribbean, Chicago, St Louis, Seattle and throughout the East Coast. He has also worked album release parties for acts like Alicia Keys, Jay-Z, Jadakiss, Amerie, Busta Rhymes, Cam'Ron, Jim Jones and Missy Elliot. Self also did his thing at the star-studded closing party for the Pulitzer winning Top Dog Under Dog, which starred rapper Mos Def and Jeffery Wright. He was also the tour DJ for Mos Def’s Black Jack Johnson tour back in 2002-2003, and got the crowd going when Mos hosted MTV2’s Hampton’s Party in 2003.


Self is also known for releasing some of the hottest mixtapes in the game. For years he has been selling thousands of mixtapes featuring a who’s who of Hip-Hop and R&B artists. Some of them include Rawkus Mixtape, the number one selling Lox Family Volume 1Young Jeezy Street Certified Volume 1 & 2, and R&B Cookies.


His name has rung so many bells that Self was once tapped by shoe brand Adidas who created a limited edition sneaker featuring him and another sneaker featuring his crew, Da Union. Also, Self has been endorsed by urban clothing companies, such as Cavi, Nostic, and Eight732, for whom he would showcase their lines as he rocked parties and events.


Moving on to the next phase of DJing that only a few manage to reach, Self has made several TV appearances. He has appeared as a special guest DJ for BET’s “106 & Park” and “Rap City: Tha Basement.” However, his sights were set on radio.


Self began making movies to land a radio slot. After pitching the idea of his very own mix show around, he landed a gig on Sirius Satellite's Hip-Hop Nation Ch-40 coined "VIP Saturdays." Rapper Eminem later added the "VIP Saturdays" mix show to his Shade 45, and even extended the show an extra hou. Shortly thereafter, a radio station was looking for the next big thing. Self was exactly what they were looking for. DJ Self joined the family of Power 105.1 in New York City as a mix show DJ back in 2008, and has been rocking with them since. Today, listeners can catch Self live on Mondays from 10pm-12am, from Tuesdays to Fridays from 10pm-2am, and Saturdays from 6pm-10pm.


Sure the DJ life is a constant hustle and grind, but The Prince of New York is all for it!