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Big Tigger

Monday 3rd, August 2015

Big Tigger

From Tha Basement To Tha Den

By Kathy Iandoli

There’s a level of freedom in Big Tigger’s current life, one he’s experienced.

Spending close to two decades in the game, the industry veteran lived by a very stringent

schedule, balancing television with radio. “I can’t even remember a time, when I only

had one job,” he says. Tigger changed the face of music television when he took on

BET’s “Rap City” and co-hosting duties for “106 & Park.” His love of Hip-Hop moved

beyond hosting borders, as Tigger is also an emcee, known for freestyle-battling rap

legends in “Tha Basement.” It’s a time in his life that people still mention, and he doesn’t

mind one bit. “If 20 years from now, my career was defined by those six and a half years

in ‘Rap City,’ then I’d be happy with the legacy I left,” Tigger says. “People still ask me

to bring ‘Rap City’ back.”

Radio also held his heart, and it still does, as Tigger has his weekend radio show

“Live In Tha Den With Big Tigger” in 59 cities and three countries. However, the

landscape has changed and he knows it. “The biggest issue right now with radio and

television is the internet,” Tigger explains, as the web is the largest playground for

advertisers presently. While the Internet is a necessary evil, Tigger uses it to his

advantage to deliver an alternative to certain radio that he now regards as “cookie cutter.”

His podcast BT Radio currently clocks in at 1.2 million downloads, with a combination

of Tigger talk coupled with variety of music ranging from Dance to Hip-Hop.

“Technology has allowed me to interview anybody around the world from home,” says

the honorary Ciroc Boy, who now balances his time between Washington D.C. and

Miami. While Tigger may align with another brand full time for right financial and

creative situation, he’s perfectly content continuing to build his. “Anything could happen

these days,” Tigger says. “Every day is an adventure.”