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Snootie Wild

Tuesday 4th, August 2015

Snootie Wild

The Art Of Adapting

By Omar Burgess

Snootie Wild is a walking case study in the art of adjustment. He may not say it

verbatim, but the ability to modify a career path that started with NBA aspirations,

then abruptly veered off course before temporarily stalling in the penitentiary

requires some shifting on the fly. The North Memphis native points to the one

common trait that drew in listeners whether he was performing at open mic nights,

riding around playing his music for strangers, or unknowingly catching the ear of

tastemakers like Yo Gotti and DJ Larry Live.

“It’s basically a calling of people who can already relate, so it wasn’t like you’re going

out searching or looking for them,” Snootie says. “The people hear you, and it’s like,

‘I can relate to homie. With the lingo he uses, I know he is who he is and he’s about

what he’s talking about.’”

Gotti was one such person who was all too familiar with what Snootie was talking

about. Having already secured a partnership with Epic Records and looking to build

his CMG roster, Yo Gotti saw several clubs collectively lose it during repeated plays

of Snootie’s street pharmaceutical anthem “Yayo.” It was enough to make the fellow

Memphis native want to hop on a remix and offer Snootie a record deal.

But the appeal of Snootie Wild extends beyond those who know about flipping four

ounces into sixteen. Granted, it’s easy to make assumptions about what influences a

song entitled “Yayo.” And to be fair, dabbling on the wrong side of street life nearly

derailed Snootie’s plans on two separate occasions. His teenage hoop dreams were

shattered at the age of 17 when the former high school power forward was stabbed

in the knee. Four years later, he was convicted on an aggravated robbery charge,

which resulted in a four-year sentence.

Born LaPreston Porter, Snootie inherited his nickname from his late father, “Big

Snootie,” who he describes as a trapper and a pimp. When Snootie rhymes about

emerging “from that mud,” it’s a nod to overcoming those aforementioned

circumstances and keeping himself in what he calls “Go Mode.” Rapping about the

events that lead to jail time has a limited reach, whereas the dedication and

discipline Snootie needed to pursue a Rap career and a GED while incarcerated can

earn respect from the trap to the boardroom.

“I’m aiming to be a monster in this music game, and I’m reaching the kids out here,”

Snootie says. “So it’s bigger than just the streets, because I ain’t got nothing to prove

no more. Everybody knows it’s 85-percent street with me, so it’s time to grow into

something better.”

Something better arrived in the form of the K. Camp-assisted single “Made Me,”

which gave Snootie Wild another Top 40 Billboard single in his relatively short

career. In turn, the commercial success has afforded him the opportunity to provide

for his son, travel, and potentially help others avoid the setbacks he encountered.

“If it wasn’t for this music, I wouldn’t be any further than the stop sign in my

projects,” Snootie says. “It’s just a blessing that the music is able to take me where I

need to go to be heard and understood. It’s bigger than just Rap and making

something sound good. I’m making a statement as well.”

These days, the line separating work and play is continually blurred, with Snootie

spending more time taking meetings and looking for ways to improve his live

performances. The remainder of Snootie’s schedule is occupied by fatherhood,

touring, and the occasional night of Hennessy-fueled fun. A quick look at his various

social media accounts finds him logging time with the likes of Andy and Tommy

Hilfiger, up-and-coming rapper Dej Loaf, and former Carolina Panthers running back

Armond Smith.

So what is it about Snootie that appeals to millionaires, moguls and moms?

“Everything was really natural,” Snootie explains. “My motto is, I mess with those

who mess with me, and I feel those who feel my struggle because they must’ve been

through it.”

In a career that requires being in a constant state of adaptation, Snootie Wild’s

ability to connect with listeners over shared adversity is one thing that isn’t likely to